We'd Rather Lose a Sale Than Sell the Wrong Watch.

We authenticate, inspect, and test every watch we sell. Not because it's good marketing – because it's the only way we'd want to buy one ourselves.

100% Authentic — or 100% Refunded.

We stake our name on every watch we sell. Authenticated in-house. Timegraphed for function. Documented for completeness. If any watch we sell is proven inauthentic, you receive a complete refund. No expiration. No fine print. That guarantee exists because we don't sell watches we aren't sure about.

How We Think About This Business

Same Process. Every Watch.

A $4,000 Tag Heuer gets the same inspection as a $35,000 Royal Oak. The timegrapher doesn’t know the price, and neither does our process. Cutting corners on “lower-value” pieces is how trust breaks.

What’s Missing Gets Disclosed

If a watch is missing its box, papers, or warranty card, we say so—clearly, in the listing, before you ask. We don’t bury incomplete sets in fine print or hope you won’t notice.

We Turn Watches Away

Not every watch that comes through our door makes it to the site. If it doesn’t pass authentication, doesn’t time correctly on the timegrapher, or shows signs of undisclosed work—it goes back. We’d rather have a smaller inventory than a questionable one.

We Answer the Phone

We’re a solo operation, not a call center. That means when you call, email, or WhatsApp—you’re talking to the person who inspected the watch, set the price, and will ship it to you. No middlemen, no runaround.

Positive Feedback

Not 99%. Not 98%. Every transaction, every platform.

Watches Sold

Across all platforms, every one with 100% positive feedback.

Watch Timegraphed

Tested for accuracy and function before listing. No exceptions.

Years in Business

Licensed, insured, and operating as SwissLux Timepieces LLC.

Verify Us Yourself

Don't trust a website's about page. Trust independent platforms that verify transactions and publish real feedback.

Chrono24 Verified Dealer

[PLACEHOLDER: XX] watches currently listed. Verified dealer status with buyer protection on every transaction.

View Our Chrono24 Profile

eBay — 100% Positive Feedback

Every sale backed by eBay’s authenticity guarantee. [PLACEHOLDER: XX] items sold with zero negative feedback.

View Our eBay Store

Google Verified

[PLACEHOLDER: X.X stars, XX reviews] — verified by Google, written by real buyers.

See Our Google Reviews