PRIVACY POLICY

SwissLux Timepieces LLC

Last Updated: May 14, 2026

SwissLux Timepieces LLC (“SwissLux Timepieces,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, www.swissluxtimepieces.com/ (the “Site”), contact us by phone, text, WhatsApp, email, or do business with us.

SwissLux Timepieces LLC is based in Des Moines, Iowa.

1. Information We Collect

1.1 Information You Provide

When you interact with us, you may provide:

  • Contact information, including your name, email address, phone number, billing address, and shipping address

  • Payment-related information, which is processed securely through our third-party payment processors

  • Transaction details, including watches purchased, sold, traded, consigned, or inquired about

  • Communications with us, including emails, phone calls, text messages, WhatsApp messages, and other correspondence

  • Identification documents or verification information when needed for high-value transactions, fraud prevention, shipping protection, or legal compliance

  • Information submitted through forms, quote requests, purchase inquiries, sell-your-watch inquiries, or appointment requests

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

  • Device information, such as browser type, device type, and operating system

  • IP address and approximate location

  • Pages visited, time spent on the Site, and links clicked

  • Referring website or search engine

  • Cookies, pixels, analytics tools, and similar tracking technologies

1.3 Information From Third Parties

We may receive information from:

  • Payment processors, such as transaction confirmations or fraud-screening results

  • Shipping carriers, such as tracking and delivery confirmations

  • Marketing, advertising, or analytics platforms

  • Communication platforms used for email, text, phone, or WhatsApp messaging

  • Publicly available sources or business verification services when needed to evaluate a transaction

2. How We Use Your Information

We use your information to:

  • Respond to inquiries about watches, pricing, availability, purchases, sales, trades, or consignments

  • Process transactions and fulfill orders

  • Arrange shipping, delivery, insurance, or pickup

  • Communicate with you by phone, text, WhatsApp, email, or other channels

  • Provide customer support

  • Verify identity, prevent fraud, and protect high-value transactions

  • Send marketing communications when permitted by law or with your consent

  • Improve our Site, advertising, customer experience, and services

  • Maintain transaction, accounting, and business records

  • Comply with applicable legal, tax, regulatory, and law enforcement obligations

  • Protect our rights, property, customers, business, and Site security

3. Calls, Text Messages, and WhatsApp Communications

By providing your phone number to SwissLux Timepieces LLC, you authorize us to contact you by phone, text message, or WhatsApp regarding your inquiry, transaction, appointment, order, service request, or related business communication.

We may also send promotional or marketing messages if you have opted in or if otherwise permitted by law.

Message and data rates may apply. You may opt out of marketing text messages by replying STOP or by contacting us directly. Opting out of marketing messages does not prevent us from sending transactional or service-related communications related to an active inquiry, purchase, sale, shipment, or account matter.

4. How We Share Your Information

We do not sell your personal information for money. We may share information in the following limited circumstances:

4.1 Service Providers

We may share information with third-party providers who help us operate our business, including:

  • Payment processors

  • Shipping, logistics, and insurance providers

  • Website hosting providers

  • Email, phone, text, and WhatsApp communication platforms

  • Customer relationship management tools

  • Fraud prevention, identity verification, and security providers

  • Analytics and advertising platforms

  • Professional advisors, including accountants, attorneys, and consultants

These providers receive only the information reasonably necessary to perform their services and are expected to protect your information.

4.2 Legal Requirements and Protection

We may disclose information when we believe it is necessary to:

  • Comply with applicable law, regulation, legal process, subpoena, or court order

  • Cooperate with law enforcement, regulatory agencies, or fraud investigations

  • Enforce our agreements, policies, and terms

  • Protect our rights, property, safety, customers, business, or others

  • Prevent fraud, theft, unauthorized transactions, or misuse of our services

4.3 Business Transfers

If SwissLux Timepieces LLC is involved in a merger, acquisition, sale of assets, financing, reorganization, or similar business transaction, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites function, remember preferences, measure performance, and understand how visitors interact with the site.

5.2 Cookies We May Use

We may use:

  • Essential cookies required for Site functionality

  • Analytics cookies that help us understand Site traffic and usage

  • Marketing or advertising cookies that help measure campaign performance or deliver relevant advertising

  • Security cookies that help detect fraud, abuse, or unauthorized access

5.3 Your Cookie Choices

Most browsers allow you to control or disable cookies through browser settings. Disabling cookies may affect the functionality of certain parts of the Site.

Where required by law, we will provide additional cookie controls or consent options.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, including:

  • Secure website transmission where available

  • Secure payment processing through trusted third-party providers

  • Limited access to personal information on a need-to-know basis

  • Internal procedures for handling transaction and customer information

  • Fraud prevention and transaction review procedures for high-value purchases

No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as reasonably necessary to:

  • Complete transactions and provide services

  • Respond to inquiries and customer support requests

  • Maintain business, accounting, tax, and legal records

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

  • Comply with applicable laws

Transaction and accounting records are generally retained for up to seven years, or longer if required by law, necessary for fraud prevention, or needed to resolve a dispute.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information.

8.1 Access and Correction

You may request access to the personal information we maintain about you or ask us to correct inaccurate information.

8.2 Deletion

You may request that we delete personal information we maintain about you, subject to legal, tax, accounting, fraud prevention, transaction, security, and other retention requirements.

8.3 Marketing Opt-Out

You may opt out of marketing emails by clicking the unsubscribe link in an email or by contacting us directly.

You may opt out of marketing text messages by replying STOP or contacting us directly.

Even if you opt out of marketing communications, we may still send transactional or service-related communications.

8.4 Cookie and Advertising Choices

You may control cookies through your browser settings. Some advertising platforms may also provide their own opt-out tools.

8.5 Do Not Track

Our Site does not currently respond to “Do Not Track” browser signals.

9. U.S. State Privacy Rights

Certain U.S. state privacy laws may provide residents with additional rights, including the right to:

  • Know what personal information is collected, used, disclosed, or shared

  • Access personal information

  • Correct inaccurate personal information

  • Request deletion of personal information

  • Opt out of certain uses of personal information, including targeted advertising or certain types of data sharing

  • Not be discriminated against for exercising privacy rights

We do not sell personal information for money. However, some analytics or advertising technologies may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws. Where applicable, you may contact us to exercise your rights or request additional information.

To submit a privacy request, contact us at:

Email: info@swissluxtp.com
Phone / Text / WhatsApp: (319) 883-5388

We may need to verify your identity before processing certain requests.

10. International Users

Our Site and business are operated in the United States. If you access our Site or contact us from outside the United States, your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country.

By using our Site or doing business with us, you understand that your information may be processed in the United States.

11. Children’s Privacy

Our Site and services are not intended for children under 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take reasonable steps to delete it.

12. Links to Third-Party Websites

Our Site may contain links to third-party websites, platforms, payment processors, shipping providers, social media pages, or other external services. We are not responsible for the privacy practices, content, or security of those third-party websites or services.

We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site or continued communication with us after changes are posted means you acknowledge the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy, our data practices, or your privacy rights, contact us at:

SwissLux Timepieces LLC
Based in Des Moines, Iowa
Website: www.swissluxtimepieces.com/
Email: info@swissluxtp.com
Call, Text, or WhatsApp: (319) 883-5388